A vision of branding from the imagination of a machine
A first-of-its-kind collection of AI-generated NFT brand logos + a community for brand, marketing, and tech thinkers.
What if a machine created its own brand?
Technology is quickly blurring our perception around what creative work requires a human touch and what a machine can do on its own.
The NFT Brand Collective looks at the idea of what would happen if a machine generated a brand identity on its own.
In other words, rather than us saying “create a logo that looks like a mountain” our machine learning model absorbed data from the real world and generated its own creative output.
The AI-Generated Brand Identity Collection
Advertising
“For everything that moves”
Telecom
“We’re wired to win”
Construction
“We are your neighborhood”
Computer Games
“Jump into something different”
Energy
“Build a solar system”
Aerospace
“Commit to the mission”
Internet
“Let’s drag and drop”
Biotechnology
“Your last, best hope for success”
Defense
“Top secret”
Manufacturing
“Perfection is in the details”
Data
“Light your data fire”
Automotive
“Your parts, your prices”
Entertainment
“Feels good, sounds good, works good”
Financial Services
“I need my money”
Food and Beverage
“Baked in nature with love”
Government Services
“Always coming back stronger”
Healthcare
“The promise, the prescription”
Security
“Protecting your digital borders”
Human Resources
“Buckle up for the right talent”
Insurance
“Your plan deserves a rewrite”
Hospitality
“Luxury is not a price, but an attitude”
IT
“Shh, I’m with IT”
Education
“Turn your talents into a life you love”
Media
“Where discovery listens”
Transportation
“Moving right along”
Retail
“We’re almost out of drawers over here”
E-Learning
“People here are friendly”
Software
“From strategy to solution”
Apparel
“Come back in our beam”
Travel
“Up, up, and away”
Real Estate
“As real as it gets”
Utilities
“We turn you on”
What makes the collection unique?
Unlike image generators that take inputs from people to guide mix-and-match-style output – our project’s images are created from pure machine learning without human guidance.
So, the logos you see aren’t based on what we thought would be good but rather on what the machine model decided to create. 👀
Each logo connects back to a specific industry and has a tagline generated based on real-world marketing copy we collected and fed into an AI text-generation model (GPT-3) .
This gave us a collection of unique concepts expressing a machine’s vision of what branding can be.
For a business or personal brand – here or in the metaverse
The NFT Brand Collective logos serve as pieces of technological art as well as logos for business or personal brands.
Whether you’re exploring a metaverse brand or looking for a personal profile avatar, our logos are one-of-a-kind marks born from modern technology.
A community for brand and marketing thinkers
We’ve created a Discord server for those looking to chat about all topics related to the future of branding, marketing, and technology.
NFT holders will get additional utility with exclusive access to a private channel on our server where holders can receive updates on the project, learn about upcoming drops, and get previews of the project’s newest designs.
About the project
The NFT Brand Collective was born from a partnership between the brand strategy and research agency, Map & Fire, and the digital transformations firm Eleviant.
Our goal is to explore how branding and technology can work together to create new opportunities for businesses today and in the future.
The project’s own logo
Each letter of “NFT Brand” represents the 8 most frequently used typefaces across thousands of brand websites that we analyzed.
It turns out, the 3rd most used typeface is an icon library (Font Awesome), so it just made sense to make our ’T’ a cup of tea.
It’s also a reminder that humans can still be creative on their own. 😁
